Sons of Serif is a Graphic Design Studio based in Whakatāne, Bay of Plenty. We provide a full graphic design service to help you communicate your message using colour, style, typography, illustration and creative ideas. We can either work with your existing branding or create a new brand for you.
We offer a professional Graphic Design Service for your business – no matter how big or small. We will listen and talk through all of your ideas, starting with the ‘dream idea’ and work through to completion alongside you – let us help you shine. We facilitate print, signmaking, photography and illustration on your behalf using carefully selected and trusted local and national suppliers.
DISCOVER: We ask questions, we listen and research. With a fuller understanding of your values and needs we explore.
STRATEGISE: We conceptualise and refine creative concepts that tell your brand story to meet your unique goals.
DESIGN: We provide all aspects of creative direction, graphic design, copywriting, photography, illustration, print and production.
I have racked up more than 16 years experience in the graphic design industry. Working in Advertising and PR Agencies, as well as extended periods as a freelance Graphic Designer and Creative Director. After adding two boys to our family, starting Sons of Serif Ltd was the natural next step to perfecting work-life balance. I love running in the beautiful forests on my doorstep in Whakatāne, and cycling with my husband as part of the active life we enjoy as well as socialising with my friends and family with a glass of good red wine.
I’m a passionate graphic designer inspired by clean, functional design and beautiful typography.
With over twenty years design and advertising experience working within a wide range of design related fields – my chosen speciality is logo design and brand management entwined with a big love for typography.
Along with my husband and teenage son we enjoy the lifestyle that Whakatāne and the surrounding areas provides – with many hours spent camping, swimming and on the ocean game fishing.