BRAND DESIGN
Reo Rangahau Research
Their Story
Reo Rangahau is able to sustain an environment where people, culture and scholarship thrive and grow. Vehicle to act as a moving billboard.
The logo/icon/colours brand is to create imagery in the minds of the target audience anchoring them to past present and future – to bring a sense of critical passion and spiritual urgency.
Original Art
We wanted the artwork to be truly unique and steeped in meaning, so we commissioned an original artwork from Carly Rangiaho.
Carly was a very natural and obvious choice for us. Her art creates visual language which was exactly what we wanted as inspiration for our icon development.
Design
Using this original art, we expanded on the illustration and vectorised and colourised the art to produce the main brand design element. The final logo design depicts three Manaia faces, which can act like messengers going from the spiritual world to this present day and into the future.
Looking back to be able to move forward.
The circular shape is resilience and continuation of all kupu mention, reo, tikana, rangahau, searching, challenges, obstacles and pathways also the ongoing research, Reo Rangahau.
The Logo
THE BRIEF The aim of the brand is to create imagery in the minds of the target audience anchoring them to past and encourage conversation, present and future – to bring a sense of critical passion and spiritual urgency.
Target Audience: Kōhanga, Kura, Whare Kura Tertiary Reo Progammes, Whānau, Hāpu, Iwi.
Reo Rangahau is able to sustain an environment where people, culture and scholarship thrive and grow.
BOLD. STRONG. MEANINGFUL.
Vehicle Design
Reo Rangahau asked us to create a sense that the vehicle, brand colour and text is an invaluable moving, mobile brand, a continuous living repository taking research culture, knowledge and change into the target audience consciousness.
Vehicle to act as a moving billboard. Be seen.
The first of its kind on the globe
"The brilliance, creative, and culturally innovative design concept of my Reo Rangahau Research brand logo on my Ford ute is a living, breathing mobile art form.
The rich autumn colours, and enriched figurative manaia creates new audience, new conversations, new meaning every day!
Sons of Serif's Anne-Tonia & Nolene are contemplative, original thinkers. I love their style, and our ground breaking conversations! "
~ PROFESSOR TAIARAHIA BLACK
Ready to work with us?
Let's talk about what you need! We can help you with all of your graphic design requirements - whether it's a logo, a full branding package, designing your annual report or a print job.
Drop us a line - we'll book a time to meet so we can go over your exact requirements and then provide you with a free quote and a timeline.
CONTACT US
+64 7 392 1122
+64 27 296 0727
design@sonsofserif.com
Level 1, Suite 2,
202 The Strand, Whakatāne